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With the rapid expansion of the mobile Internet, and fully penetrated into all areas of people's lives. Changes in the market structure is the trend of the times, in the process of change, there will be changes in business models and revenue structure.

Beijing Artron produced the high-end micro art series and Chongqing Baihua graphic produced red scarf series products as the representative of the political, historical, and ornamental products; and to the southeast of Nanjing culture produced "calendar", Nantong celebrities produced high profile name card, Chongqing Mega graphic. Long calendar, Chongqing flowers produced TempoTec PUR graphic bookbinding magazine volume as the representative of the marketing, practical, ornamental, personalized violence of a single product, has allowed us to see a future development direction of digital products, the product as a work of art to do.

It is this kind of products in the industry and customers so that they form their own core competitiveness, help enterprises to increase the production of repeated consumption resulting from the user experience, word of mouth, and expand the market share through the high-speed development mode gradually improve the product structure, channel construction, mode of transmission, such as an operating system a series of problems, finally highlights the company's overall business value.

From the so-called fans who have the world, you know, the Internet is selling a sense of user participation. Printing companies from the "I have what you use" to "what you need to launch what I" product concept change. Let more and more users to participate in product operation, through interaction with the user, and personality, accurate, that users need what kind of products and what kind of service, eventually make the enterprise strategy, organization, business users around the overall reengineering.

To sum up, a good digital printing products must have the following several characteristics: personalized, comprehensive, complex purchase, high margin, service, easy communication, high speed, appreciation and collection, practical, interactive.

Channel articles

Channel is the core of the product and platform, the key is to sell products as the core competitiveness of the products in various channels and end customers in full swing.

With the introduction of a new model of mobile Internet boom and the new economy, and the influx of high-quality personalized printing, traditional graphic shop will be subject to the impact of hitherto unknown, around the digital printing production and processing center in order to improve the yield will also increase investment in the construction of channels, such as DIY design system, order management system, new product development, improve the business model so, the use of local small and medium-sized stores, advertising companies, graphic printing digital printing resources distribution.

In a small graphic shop in order to survive and develop to seize the last kilometer market, fundamentally change the mode of operation by the copy function into focus on the sale of various types of digital printing products and service providing mode of the original simple typing.

From the point of view of product structure, from the traditional bidding and other single product into personalized printing to provide high-end digital printing enterprises.

From the layout of the store environment, reduce unnecessary investment in production equipment, in order to make more space for display, display samples, product catalogs, etc..

From the service function point of view, the enterprise from the original processing into a type can provide customers with personalized printing and delivery service provider.

From the sales point of view, the enterprise change the shopkeeper into full sales mode line line two channels simultaneously, have their own channels and customer domain DIY two website design (production processing center), Taobao stores.

To imagine the future experience, channel operation process should be made by the graphic shop through offline and online publicity, so that the channels and terminal customers in two websites provided by the production and processing center (a graphic shop name and contact information of the site) on the design and production of personalized products and final payment orders. This order channels and production and processing center can find graphic shop to receive payment, production and processing center according to the order of production and delivery to the hands of customers responsible for the payment terminal.

If there is a need for supporting services (photos, sets of plans, late binding, after-sales service, etc.) by the customer when the map shop responsible for processing. The channel operation process has the following advantages

Sharing platform: product development, market operation, integration of resources;

Production and processing center: production and processing, logistics express;

Graphic shop: online and offline sales, stores products promotion, to provide supporting services.

Channels for the post is the core of the product and platform to build, the key is to have the ability to compete with the core of the product in the various channels and end customers in full swing. For the production and processing center in terms of win in the channel, win in the speed; for graphic stores in terms of winning in the product, win in the terminal, the two sides to achieve common development and win-win results.

Source: keyin network editor: Hai Wen